Jordan Gasse-Plasse at Slackerwood wrote a nice little article about "Do Over" being released on +VHX. She did a great job of whittling down my rambling answers to her during our interview to get to the essence of the story. An editor always needs another editor.
We're trying something different with "Do Over" in that it is a short film we are selling rather than throwing up on +YouTube or +Vimeo for free. I know this makes it a tough sell. We're competing with thousands upon thousands of filmmakers around the world who have samples of their work easily accessible and more importantly, easily sharable.
Consumers are used to and expect to pay for streaming longer content. In people's minds longer content means it cost more to make, plus you're getting more entertainment value out of it when you think of "value" in terms of time or the amount of content.
But because something is short does not mean it wasn't any less challenging to make. Nor does it mean it was cheap to make. And most importantly - nor does it make it any less entertaining.
